Meet Lena Terlutter

Lena Terlutter is a 38-year-old German fashion and lifestyle entrepreneur. She began her work in the fashion industry during her university studies. For more than twenty years, Lena modelled and had done countless styling and fashion projects.

In 2010, Lena opened her own Cologne based concept store, the iconic "Boutique Belgique". Soon after, other stores followed along with significant work that helped shape the German and global fashion scene. For more than a decade, since its creation, Lena Terlutter has used the newest social media technology to develop her business and to build a strong brand identity.

Today, Lena has a significant reach on social media with more than 700.000 Instagram followers to date. In 2019, publishing house and fashion powerhouse Condé Nast integrated with the successful blog "Lena Terlutter".

Lena’s mission is to motivate and inspire women to be their best selves via sharing herself openly with the world, her private life as well as her entrepreneurial endeavours. Because social media marketing is most effective when products are integrated into day-to-day life, she is actively looking for the moments where reality and inspiration coexist, telling her story as business woman and entrepreneur, as a mother of four, as owner of a beautifully decorated home and sharing and curating fashion and lifestyle products she personally loves.

Lena is regularly featured in print, television and digital media as a model, fashion expert and influencer, Lena’s styling and creative direction have also been employed by the likes of a global following, international clients and luxury enterprises.